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Baker & Taylor

Operating as an extension.

As the worldʼs largest distributor of books, Baker & Taylor needed their agency to be an extension of its internal teams. And also when needed, a vehicle for special projects. So we have worked closely with B&T executives and multiple departments, including marketing, IT, digital and merchandising. Our on-going efforts range from partner activation and product launches to consulting and digital campaigns.


  • 17% Business Development
  • 36% Creative Services
  • 45% Consulting
  • 2% Meet and Eat