The following directions were designed with the current vision and feedback of the Kessler Executive Team in mind. The story flow and user experience decisions were made based on the visitor data collected since the launch of the current site and with a future-forward look at how travelers will continue to navigate hotel sites and make booking decisions.
For each direction, we recommend video for the top hero banner that features the hotel’s highlights. These can be created using the footage we already captured for the current site. We propose creating videos to lead each restaurant page as well, showing cooking techniques, artful plating and dining ambiance.
This direction is clean, light and airy with very clear paths of exploration and a tone of luxury, confidence and status.
Development uses current data structure.
This direction is light and elegant, story-forward and with a little less to scroll and a little more to view. The tone is more elegant, suggestive and exclusively Kessler.
Development includes new features and modules.
Attached is a snapshot of site analytics and metrics used to inform design and development choices.
