Starwood CCC

Hear Our Stories

June 18, 2014

Starwood Hotels & Resorts came to us to help them create a campaign for their Diversity and Inclusion initiatives. But we knew that writing a statement about being diverse, about accepting people from all backgrounds, was simply not enough. There was a much bigger opportunity there. Starwood truly is a global company. People from literally all corners of the world, all walks of life, all different ethnicities, likes, habits, educational backgrounds, bring their own unique stories. And what we were astounded to learn was that they wanted to share these stories with us, their peers and the world.

We coordinated video and photo shoots to capture their global workforce from Dubai, to the Northeast to the Southeast. One after the other, Starwood associates, leaders, executives and even CEO, Frits van Paasschen, had their photos taken and sat in our chair for a 20/20-style interview. What we captured was beyond anything we expected. With these stories, we created a dynamic and interactive site filled with videos, photos and quotes. Marketing materials for the organization to spread the word. And a sustainable program that can grow and encompass Diversity & Inclusion initiatives in the future. Check it out below.

[We Are Starwood]

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