We’ve been working with Splitsville from the beginning. It’s a great concept – bowling, fine dining and cocktails set in a party atmosphere with an awesome soundtrack. We had a great time branding the business, with retro art and tongue and cheek copy. So we were pretty excited when we heard the news that Splitsville…

This is a little embarrassing, but is it a rash? No, it’s the process of idea generation. And it does spread around here. When we generate, develop and communicate new ideas, we’re implementing the creative process called Ideation. And it’s not really about the BIG idea as much as the RIGHT one. So we activate…

There aren’t too many professionals who work off Orange Ave and don’t know Milton McKnight. We’re lucky enough to hang with Milton every day, because he sits in front of our office with nothing less than a warm smile and a killer attitude. So when his motorized wheelchair needed to be replaced, there was no…

Every so often, we all get together and take part in a little outing that we like to call, Attitude Adjustment Day. Let’s be real, if you work in marketing and advertising long enough and don’t need a little adjusting, you’re either full of it or on something. The most recent ‘tude tweaking took place…

We have clients all over the world. When they need us, we’re there. But we never thought we’d step foot on the soft sands and swanky streets of Dubai. (Thank you Starwood.) After a 14-hour flight, 1 full day of scouting and setup, we photographed, interviewed and filmed 52 Starwood associates in 2 days for…

Sun vs Snow is what we like to call a Knightism. It’s an expression we made up as a way to redirect a client when they get too specific at the concept stage. It’s to steer away from the “Make the Logo Bigger” talk before we’ve even nailed down the strategy. We think it’s best…

Is this some sort of wizardry you use behind closed doors?
 It’s not about wands and potions, but it sure works like magic. The Six Thinking Hats® represent functions of a parallel thinking process – something we do to help us become more productive and mindfully involved. They work by mentally separating our roles into…

Is it a fancy new French dish? Or stuff built by a guy named Mark? Actually, it’s what makes us a strategic business partner and not a design firm. We plan and build like architects. We create and implement like marketers. So we’re Marketects. We build business with science and art, strategy and planning, designing…

Is it a new-fangled dance? Jean-Claude Van Damme’s latest movie? No, it’s Knight’s approach to marketing journalism.  Branded Media, Custom Media, Member Media, Content Marketing, all the same thing. It’s a pretty broad term for the development, production and delivery of media, to cause a connection between the sponsor of the medium and the medium’s…